After getting an online business started, it is listed at the lowest position on search engines. That’s because no activity is yet to be noticed on that site. With time though, you get to learn the importance of SEO in marketing to improve rankings. Where you can’t do it on your own, you consider hiring some experts specialized in the field to do the job for you. Without visits, you will simply be out of business. Having traffic on your site is not an option, it’s something you must have to make profits. However the approach you use to get traffic also matters. Some experts will use black hat SEO just to entice you with magic results but then run away for they know what’s coming next; low rankings. Before you hire just about anybody, ask some of these questions to be on the safe side.
- Who have you served before?
That question is critical as it helps to measure effectiveness. One may come cheating you that they have worked with the most reputable companies you ever heard of but it’s your responsibility to find out, ‘were those clients really made happy?’ If yes, then you are good. If not, something is wrong. No best Melbourne SEO firm will refuse to give you their current and past clients’ list. If they do refuse, then they are not the best. They are simply no confident about their work.
- What can I expect?
It is important that you have a deal with the SEO consultant way before you hire him/her. If you are not sure of what to expect from the consultant, he/she might end up doing a lot of nothing and you won’t have any claim on him/her. Let the consultant tell you where you have been failing, how he will fix the problem, the method to be used and estimate for you the time required for your site to rank at the top spot. That way, you have a goal to achieve. And if it is not achieved as promised, no payment.
- White hat or black hat?
White hat is the transparent method recommended by google for SEO. Black hat on the other hand is prohibited as it uses unfair tricks. You need to be sure whether the service you are getting is genuine or sham. If you receive black hat SEO services, chances are that your site will get relegated to the bottom spot.
- How good are you in local SEO?
Internet users are many but you don’t need all of them to improve your business profits. Attracting the local population is more practical rather than optimizing for a global scale where you cannot expect results. So, is the expert competent to offer local SEO services?
- How much is your quote?
You will need to know the budget and the experts’ quote to compare them. If things are within the approvable range, then, what are you waiting for? Problems come when you have a lesser budget than the asked quote. And the latter is often the case. You may be forced to negotiate or seek another expert altogether.